With a background in Social Communication and Marketing and acting as a Coach since 2015, Pedro worked as a Creative Consultant and was Head Coach at São Paulo Digital School. As Hairstylist, in London and São Paulo, she had the opportunity to work in the best beauty salons in the world, improving herself in the process of listening and customer service. He specialized in interactive and systemic coaching and generative change (3rd generation NLP). He is currently in charge of major change management projects in family businesses, such as Santa Luzia and L’Officiel.